Thursday, April 16, 2009

Ways of Seeing

It's important to understand that prior knowledge, either personal experiences or education have a lot to do with the way someone responds to signs and the way they read them. We all tend to make associations of things we see/read to things we already know. Seeing always comes before words. 
"It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled."   -Berger, John

If you have any spare time check out the book "Ways of Seeing" by John Berger it is very interesting.

1 comment:

  1. I would agree with you that seeing an image does come before words unless the words are bigger. I feel like I am struggling with knowing how to bring both the words and the image together.